Glossary

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A/B Testing

Definition of A/B Testing in relation to digital advertising and digital marketing

AOV

Definition of the term AOV as used in digital advertising

Ad Blocking

Definition of Ad Blocking in relation to digital advertising

Ad Creative

Definition of Ad Creative in digital advertising

Ad Exchanges

Definition of Ad Exchanges in relation to digital advertising

Ad Inventory

Definition of ad inventory in relation to digital advertising

Ad Network

Definition of an ad network in relation to digital advertising

Ad Optimisation

Definition of ad optimisation in reference to digital advertising

Ad Tracking

Definition of ad tracking in digital advertising

Ad Unit

Definition of ad unit in digital advertising

Ad impression

Definition of ad impression in relation to digital advertising

Analytics

Definition of the term Analytics as used in digital advertising

Animated Video

Definition of the term Animated Video as used in digital advertising

Attribution

Definition of the term Attribution as used in digital advertising

Attrition Rate

Definition of the term Attrition Rate as used in digital advertising

Banner Ad

Definition of the term Banner Ad as used in digital advertising

Black-list

Definition of the term Black-list as used in digital advertising

Campaign

Definition of the term Campaign as used in digital advertising

Click

Definition of the term Click as used in digital advertising

Click fraud

Definition of the term Click fraud as used in digital advertising

Click to Call

Definition of the term Click to Call as used in digital advertising

Click tracking URL

Definition of the term Click tracking URL as used in digital advertising

Click-through

Definition of the term Click-through, as used in digital advertising

Click-to-call

Definition of the term Click-to-call as used in digital advertising

Content sponsorship

Definition of the term Content sponsorship as used in digital advertising

Conversion rate

Definition of the term Conversion rate as used in digital advertising

Cookie

Definition of the term Cookie as used in digital advertising

Creative

Definition of the term Creative as used in digital advertising

Data exchanges

Definition of the term Data exchanges as used in digital advertising

Discrepancy

Definition of the term Discrepancy as used in digital advertising

Display advertising

Definition of the term Display advertising as used in digital advertising

Dwell time

Definition of the term Dwell time as used in digital advertising

Expandable Ads

Definition of the term Expandable Ads as used in digital advertising

Frequency cap

Definition of the term Frequency cap as used in digital advertising

GDPR

Definition of the term GDPR as used in digital advertising

Geo-fencing

Definition of the term Geo-fencing as used in digital advertising

Geo-targeting

Definition of the term Geo-targeting as used in digital advertising

HTML5

Definition of the term HTML5 as used in digital advertising

Header Bidding

Definition of the term Header Bidding as used in digital advertising

Holding Company

Definition of the term Holding Company as used in digital advertising

Hot Spot

Definition of the term Hot Spot as used in digital advertising

Impressions

Definition of the term Impressions as used in digital advertising

In-Banner Video

Definition of the term In-Banner Video as used in digital advertising

Initial File Load

Definition of the term Initial File Load as used in digital advertising

Instream video

Definition of the term Instream video as used in digital advertising

Interstitial

Definition of the term Interstitial as used in digital advertising

L.E.A.N

Definition of the term L.E.A.N as used in digital advertising

Lead

Definition of the term Lead as used in digital advertising

MRAID

Definition of the term MRAID as used in digital advertising

Mobile Advertising

Definition of the term Mobile Advertising as used in digital advertising

Mouse-over

Definition of the term Mouse-over as used in digital advertising

Native advertising

Definition of the term Native advertising as used in digital advertising

Optimisation

Definition of the term Optimisation as used in digital advertising

Overlay

Definition of the term Overlay as used in digital advertising

Pay per lead

Definition of the term Pay per lead as used in digital advertising

Pay per sale

Definition of the term Pay per sale as used in digital advertising

Pixel

Definition of the term Pixel as used in digital advertising

Publisher

Definition of the term Publisher as used in digital advertising

Reach

Definition of the term Reach as used in digital advertising

Rich media

Definition of the term Rich media as used in digital advertising

Run of site (ROS)

Definition of the term Run of site (ROS) as used in digital advertising

Skyscraper

Definition of the term Skyscraper as used in digital advertising

Targeting

Definition of the term Targeting as used in digital advertising

Tracking Pixel

Definition of the term Tracking Pixel as used in digital advertising

Trading desk

Definition of the term Trading desk as used in digital advertising

VAST

Definition of the term VAST as used in digital advertising

VPAID

Definition of the term VPAID as used in digital advertising

Viewability

Definition of the term Viewability as used in digital advertising

White-list

Definition of the term White-list as used in digital advertising

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